Most people hear the word “pop” and take it in the traditional sense of the genre. They think of the same Top 40 singers flooding the airwaves such as Katy Perry or One Direction. So when people hear the word “K-pop,” they often develop the misconception that it means the same kind of music, only sung in Korean.
“Serious” listeners of music — read: people who take themselves a little too seriously — often brush pop off as lacking any merit, and people who like pop don’t see the point of listening to the same kind of music in a language they don’t speak. Either way, they simply write K-pop off as a whole. But the name K-pop is a misnomer and thus a stumbling block to Hallyu.(...)
Read the rest of K-pop: More Than Pop (579 words)