Entertainment companies have jumped on the live stream bandwagon, utilizing them for concerts, interviews, comeback showcases and most recently virtual fan meets through Google+ Hangouts. Google in particular has attached itself to K-pop, and this year has shown a more organized Hangout effort with SHINee, 2PM and Super Junior during A-pop Star Week, and with Infinite and Teen Top during promotions for their new singles. From an entertainment company’s perspective, the Hangouts provide low-cost international promotion. For Google, tapping into the Asian pop scene is a way to get a young, diverse demographic on Google+. For fans, the benefits are apparent — meeting the idols in “real time,” on a conversational level, available worldwide. Overall, these Hangouts seem like a win-win for everyone involved.(...)
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Post tags: 2PM, Google, hangouts, Infinite, SHINee, Super Junior, Teen Top
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